Conversion Rate Optimization
So you've put a lot of time and resources into SEO, PPC and social media, and you're finally getting a solid stream of visitors to your site — your incoming traffic is like water from a faucet, and your website is the bucket that collects it. The problem is, your bucket is full of holes. Users come to your site and leave just as quickly.
And it's not just you: industry-wide conversion rates hover around 3 percent, which means that 97 out of every 100 visitors enter a site and leave again without taking any desired action. And as many as 70 percent of online shopping carts are abandoned before checkout.