How does a Keyword impact Search Engine Optimization?

Keywords play a crucial role in search engine optimization (SEO) because they help search engines understand the content and context of a webpage. When a search engine crawls a webpage, it looks for keywords that indicate the topic and purpose of the page. These keywords are then used to determine the relevance of the page … Read more

What is digital marketing? What strategies have to follow for success?

Digital marketing is the promotion of products or services using digital channels to reach and engage with customers. These channels include search engines, social media, email, and websites. The goal of digital marketing is to increase visibility, drive website traffic, and ultimately convert visitors into customers. There are several strategies that can be used for … Read more