Google update

Google Weekly Updates News – Algorithm Update, COVID-19 Search Trends

Last week Google had some changes in search behavior that we have to consider when we are in Digital. As we have to maintain social distancing to finish Corona, most of the employees and employers are working from home, so we have to keep updated through some of the domain blogs. Here are some of the key points to be considered:

  • Google search ranking update but still unconfirmed
  • Google said they do not penalize for weird brand or site names
  • Google said it is a myth that it prioritizes AMP pages in search results
  • Google is sending out Search Console notices about event markup issues
  • SEOs communities are claiming declines in organic traffic due to the coronavirus
  • Google Ads provided advice on how to manage your campaign during this crisis
  • Google said it does not make sites with manual actions wait longer to be reprocessed
  • Google said there is no need to disavow every link
  • Google said there is no such thing as two waves of crawling or Google Ads report editor now supports up to 100 accounts.

During this COVID-19 and maintain social distancing Google trends are also changing with some query like How to Buy Stocks, I’m bored, Toilet Paper, Online Yoga, How to make Pancakes

Also As per the source, there are the industry impacts during COVID-19

  • Large grocery retailer client: +433% YoY
  • Bulk grocery retailer client: +58% YoY
  • Large goods retailer client: +50.9% YoY
  • Online messaging and productivity tool client: +149% YoY
  • Hotel client: -43.3% YoY
  • Theme park client: -55% YoY
  • Chain restaurant client: -29% YoY

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